The impact of COVID-19 on the retail industry has been devastating for most small retailers. They were not prepared to handle the high demand for certain goods. Most did not have good e-commerce stores, and those that did face fulfillment issues.
How did you fare? Are you prepared for the holiday season? Here is a brief guide to get you started.
"No other distribution channel drives engagement and builds customer relationships like email marketing. Email campaigns deliver a higher ROI than every other type of marketing category. Set up your emails properly, and it can be extremely lucrative".