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How Small Businesses Can Upgrade to Google Analytics 4 and Take Advantage of Its Benefits

Let me start by saying that there is a lot of information floating around about these updates, and as with most things these days, the information can be either useful, useless or panic evoking. I always make sure to get my information from the primary source and not third or fourth parties. If I'm writing about Google, for instance, I get my information directly from Google. If I'm writing about email, I get my information from Mailchimp, Constant Contact, or other primary sources. I make it part of my responsibility to you to attend webinars and classes these enterprises put together to make sure people are effectively using their software.

As for the switch to GA4, I haven't written much about it because I was waiting to complete my client's compliance, and as of last week, if you are a client of mine, you know we concluded the GA4 upgrade if you are signed up for SEO or if you agreed to the upgrade. For the rest of you, there are two dates to understand in order to determine whether to worry or not:

  • If you created your property before October 14, 2020, you're likely using a Universal Analytics property. On July

  • If you created your property after October 14, 2020, you're likely using a Google Analytics 4 property already. No need to do anything.

Most of you have heard me talk about the importance of website analytics over and over and you may or may not have heeded my advice. It's not too late, but what I will tell you is that analytics going forward will be more important than ever. Whether you use our SEO services, just GA or a mixture of both, it's important to start tracking rather than not.

Google Analytics has been the go-to tool for website analytics for years, and now with the release of Google Analytics 4 (GA4), it's time to upgrade to take advantage of its benefits. In this blog post, I'll walk you through the steps to upgrade to GA4 and show you how to take advantage of its features. You'll be glad to know that data from websites and Apps are now integrated.

Step 1: Create a GA4 Property

GA4 Setup instructions

The first step is to create a new GA4 property in your Google Analytics account. You can do this by clicking on the "Admin" tab in the bottom left corner of your Google Analytics dashboard and then clicking on "Create Property" in the Property column. From there, follow the prompts to set up your new property.

Step 2: Install GA4 Tracking Code Once you've created your GA4 property, you must install the GA4 tracking code on your website. You can find the tracking code by clicking on "Data Streams" in the Property column and then clicking on "Web" to set up your website's data stream. From there, you'll be provided with the tracking code that you can copy and paste into your website's header code.

Step 3: Set Up Event Tracking GA4 introduces a new way of tracking events on your website. Instead of tracking pageviews and sessions, GA4 allows you to track events based on user actions such as clicks, video views, and form submissions.

  • To set up event tracking, click on "Tagging" in the Property column and then click on "Create Event Tag."

  • From there, you can select the type of event you want to track and set up the parameters.

Step 4: Analyze Your Data

Once you've set up your GA4 property and tracking code, it's time to analyze your data. GA4 provides a new set of reports that focus on user engagement and behavior. Some of the new reports include the Engagement report, which shows how users interact with your website, and the User Acquisition report, which shows how users found your website.

Step 5: Take Advantage of GA4's AI Capabilities One of the most exciting features of GA4 is its AI capabilities. GA4 uses machine learning to provide insights into user behavior and predict future outcomes. For example, GA4 can predict which users are most likely to make a purchase on your website and provide insights into how you can optimize your website to increase conversions.

Upgrading to GA4 and making it work for you is necessary in order to take your website and business to the next level. With its new event tracking capabilities, advanced reports, and AI capabilities, GA4 provides a wealth of data and insights to help you optimize your website and grow your business.


So, what are you waiting for? Upgrade to GA4 today and start taking advantage of its benefits! Unsure how to do this? Get in contact with us, and we'll do it for you!



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